Product guide

Advertising and Call-to-Action Tools

Below is an overview of our display, native and video advertising and call to action tools.  Most of our display and video advertising is available via PMP.  Please contact our sales team to lock in a guaranteed or non-guaranteed deal.  Native positions, call to action banners are all direct-only. 

Please contact us to explore detailed targeting through our Starts at 60 off-the-shelf audience datasets. 

Display Advertising

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Premium Display Advertising - Run of Site Starts at 60

Premium advertising served run of site on Starts at 60. Served across tablet, mobile and desktop.

Formats include Billboard, Half-Page Ad, MREC, Large Leaderboard, Mobile Banner. [Note: Client required to supply all ad units for optimisation; benchmarks are based on campaigns with complete ad sizes.]

Premium Display Advertising - Targeted Starts at 60

Advertising targeted to a premium off-the-shelf user-segment. Advertising served run of site to audience selected for campaign. 

Served across tablet, mobile and desktop. Formats include Billboard, Half-Page Ad, MREC, Large Leaderboard, Mobile Banner. [Note: Client required to supply all ad units for optimisation; benchmarks are not available on audience targeting due to the bespoke nature of the campaign.]

Premium desktop-only rich media advertising - Premium Billboard

Premium desktop-only rich media billboard position served on Starts at 60 in the 970*250 position and served run of site. Targeting not available.  

Premium desktop-only rich media advertising - MREC

Premium desktop-only rich media video streaming MREC position served on Starts at 60 in the 300*250 position and served run of site. Targeting not available.  

Sponsored Article Advertising Buyout

Exclusive advertising takeover of advertorial/sponsored article page within the specified campaign dates. Formats include 3 premium advertising positions, plus a call to action banner that includes a button with customised text and link. 

Formats include Billboard, Half-Page Ad, MREC, Large Leaderboard, Mobile Banner. [Client required to supply all ad units to guarantee 100% share of voice on client content]

Premium Advertising Specifications
Creative UnitInitial Dimensions (WxH in pixels)Maximum Expanded Dimensions (WxH in pixels)Max Initial File Load SizeNotes
Billboard970×250970×250150 KB(Desktop) JPG, GIF / HTML / 3rd party Tags
Half Page Ad300×600300×600200 KB(Desktop) JPG, GIF / HTML / 3rd party Tags
Medium Rectangle300×250300×250150 KB(Desktop, Mobile) JPG, GIF / HTML / 3rd party Tags
Leaderboard728×90728×90150 KB(Desktop) JPG, GIF / HTML / 3rd party Tags
Large Leaderboard728×190728×190150 KB(Desktop) JPG, GIF / HTML / 3rd party Tags
Mobile Banner320×50320×5050 KB(Mobile) JPG, GIF / HTML / 3rd party Tags
 

Native Advertising

Native Lead Generation Card

Starts at 60 in-house lead generation card promotes call-to-action in ‘native only’ position and pops up a form designed to capturing email for downloadable (supplied by client or created by Starts at 60 to client brief). It then sends a downloadable to the consumer and a lead to the client by email.

This is costed by CPM and includes set-up. Minimum buy applies to this product.

Targeting: Can be targeted to contextual tags only. Geotargeting not available.

Elements: Position includes headline, subtext, image of downloadable, privacy policy link and customisable text for CTA button.



Native Call-to-Action Card

Starts at 60 in-house lead generation card promotes call-to-action in ‘native only’ position and pops up a form designed to capturing email for downloadable (supplied by client or created by Starts at 60 to client brief). It then sends a downloadable to the consumer and a lead to the client by email.

This is costed by CPM and includes set-up. Minimum buy applies to this product.

Targeting: Can be targeted to contextual tags only. Geotargeting not available.

Elements: Position includes headline, subtext, image of downloadable, privacy policy link and customisable text for CTA button.


Premium EDM Advertising

A large-format premium advertisement that appears in all Daily Email Newsletters.  Responsive and serves in a scaled format on all devices.  

Targeting: National only

 
EDM Advertising Specifications
EDM Advertisement540×450540×450150 KBJPEG image
 

Video Advertising

Rich media outstream video - inread

 A 15 or 30-second video advertisement (supplied by client) served in our outstream video ad format. Video will activate once the reader scrolls down the article page. 

In-Article Video Specifications
15 / 30 Seconds652×388Max Initial file size: 200kb

Max polite load: 1mb Max video load: 5mb

MP4, MOV, VAST/VPAID
 

Article Call to Action

Call to action banner on Sponsored Content & Advertorial
Call to action Banner (that sits at the base of your article)
Title and Description

Title: 60 character Body: 260 characters

Company logo300×300 (png or jpeg)
Banner851×315 (jpeg) (max size: 500KB)
Defined wording of the call to action eg. Learn More, Download a brochureMax. 15 characters (including space)
A link to accompany CTA buttonTracking link accepted