Content marketing and EDMs

Starts at 60 Content Marketing, eGuides and EDM Solutions

Below is the specifications for our content marketing, eguide and EDM products available on Starts at 60.  For more information please contact your Partnerships Manager on [email protected] To review our advertising and native call to action tools please click here.  


Sponsored Content - Startsat60.com and Startsat60.com/travel

A 600-800-word article written by Starts at 60 to client specifications, using client-supplied information/research/sources.

Image: Image supplied by Starts at 60.

Content planning: Content planning included.

Call to action: Includes call-to-action banner (image, logo and URL to be supplied by client).

Sponsored annotation: Tagged with ‘Sponsored by [client brand name and logo]’ at header of article. Carries advertorial disclaimer with link to client site.

Journalist byline: Optional.

Broadcast on network: Charged separately and includes

  1. Publishing on startsat60.com and
  2. Included once in a Starts at 60 EDM.
  3. Posted once on Starts at 60 Facebook page.

Amplification: Charged separately. Reach guarantee available subject to terms.

Syndication: Article syndication for use on client website as per Starts at 60/Google compliance standards needs to be itemised separately. Article syndication rights are for single lifetime reuse on a single website only. Syndication rights and specifications must be supplied in writing.


Advertorial - Startsat60.com and Startsat60.com/travel

A 500-700-word piece of advertorial/marketing content supplied by client.

Image: Image supplied by Starts at 60.

Content planning: Not included.

Call to action: Includes call-to-action banner (image, logo and URL to be supplied by client).

Sponsored annotation: Tagged with ‘Sponsored by [client brand name and logo]’. Carries advertorial disclaimer with link to client site.

Journalist byline: No byline on advertorials.

Broadcast on network: Charged separately and includes

  1. Publishing on startsat60.com and
  2. Included once in a Starts at 60 EDM.
  3. Posted once on Starts at 60 Facebook page.

Amplification: charged separately. Reach guarantee available subject to terms.


Survey Package - Startsat60.com

Survey designed and operated by Starts at 60’s Marketing Insights team.

Publishing and content marketing included in survey package:

  1. Up to 15 questions crafted in consultation with client
  2. Survey set-up and embedded survey tool served in standard landing page on Starts at 60’s website
  3. ‘Thank you’ EDM sent to consumer following survey completion using standard automation process
  4. Design and creation of run-of-site advertising for use on-network to promote survey
  5. Post-survey reporting

Broadcast and amplification inclusions in package: 

  1. Publishing on startsat60.com 
  2. Survey inclusion in two EDM as EDM feature panels
  3. Run of site advertising of 300,000 impressions
  4. Amplification spend of $2,000
  5. Posted once on Starts at 60 Facebook page.
  6. A Facebook advertisement supported by $2000 amplification spending

Reach guarantee: Reach guarantee available subject to terms.

Image: Image supplied by Starts at 60.

Number of turns: Maximum two review turns on survey question drafting.

Advertising design scope: Run-of-site advertising is designed for standard display only – MREC 300*250, Billboard 970*250, Skyscraper 300*600, Leaderboard 728*90, Mobile Billboard 320*50.  Additional ROS advertising impressions and additional amplification charged separately.

Partner annotation: Tagged with ‘Sponsored by [client brand name and logo]’. Carries advertorial disclaimer with link to client site.


Media Partnership Package - Startsat60.com

A Starts at 60 Media Partnership on a Reinventing Retirement audience segment. 

Partnership is supported by contextually-aligned editorial, wrapped with audience targeted display advertising to an agreed cap (quantity) of impressions, over the period of a minimum of 3 months. 

Partnership includes: 

  1. An agreed number of sponsored posts, 
  2. An agreed number of call to action landing pages and 
  3. Recirculation of native card driving to landing page into contextually aligned editorial to the audience segment. 

Reach guarantee: Reach guarantee available subject to terms.

Limitations:  Minimum spends apply


Call to Action Page

Includes: Creation of a Starts at 60-styled call-to-action landing page to a standard, for supporting a downloadable, offer, deal, event or competition. 

  1.  templated design,
  2. simple copy creation (up to 400 words),
  3. hosting on Starts at 60 for duration of campaign period.

Images: Up to 3 stock images supplied or client can supply [subject to approval].

Call to Action: One core call-to-action per page, linking on-network, Starts at 60 form, or off-network, is tracked for performance.

Turns: Two turns maximum on approval. 

Reporting frequency: Monthly and end of campaign.  


Eguide solutions

Client e-guide 12 pages + Sponsored Content - Startsat60.com Production Package

Creation of a digital e-guide in client’s branding to a standard template up to 12 pages in length. 

Content inclusions:  
1) 3 articles written for e-guide purpose,
2) 1 ‘custom-design’ page – checklist, fact box, simple infographic or case study,
3) 2 photo/pull quote pages,
4) 1 full-page promotional page/back page,
5) 2 sponsored articles written for digital purpose to drive reach of e-guide

Scope: Designed for digital only and delivered as interactive PDF. Includes adaptation of e-guide content into two digital sponsored articles produced during the same production cycle for the purpose of broadcasting the e-guide to the startsat60.com audience. 

Not included in package but available separately: 

  1. Broadcast and amplification: Publishing on Starts at 60, amplification, landing page creation and display advertising charged separately. 
  2. Endorsement: Starts at 60 e-guide co-branding and a single page graphic and endorsement from our CEO can be featured in your e-guide 
  3. Print design: Redesign of the digital e-guide for printing in A4 CMYK print format. 

Client e-guide 16 pages + Sponsored Content - Startsat60.com Production Package

Creation of a digital e-guide in client’s branding to a standard template up to 16 pages in length. 

Content inclusions:  
1) 4 articles written for e-guide purpose
2) 1 ‘custom-design’ page – checklist, fact box, simple infographic or case study,
3) 2 photo/pull quote pages,
4) 1 full-page promotional page/back page,
5) 3 sponsored articles written for digital purpose to drive reach of e-guide

Scope: Designed for digital only and delivered as interactive PDF. Includes adaptation of e-guide content into three digital sponsored articles produced during the same production cycle for the purpose of broadcasting the e-guide to the startsat60.com audience. 

Not included in package but available separately: 

  1. Broadcast and amplification: Publishing on Starts at 60, , amplification, landing page creation and display advertising charged separately. 
  2. Endorsement: Starts at 60 e-guide co-branding and a single page graphic and endorsement from our CEO can be featured in your e-guide 
  3. Print design: Redesign of the digital e-guide for printing in A4 CMYK print format. 
 

EDM Solutions

EDM Feature Panel - Starts at 60 - On-network Linked

A feature panel on a single Starts at 60 EDM (Daily, Money, Health, Community) linking to on-network content.

Panel includes: 

1) title, image, engaging on-email copy (up to 120 words) and

2) CTA button with custom text.

Colour of panel: Feature panel background can be coloured to client’s brand on request.

Links: On-network links can be to Landing Page, Deal or Collection Page.

Excluded: Post, landing page or deal creation and non-EDM broadcast charged separately.


EDM Feature Panel - Starts at 60 - Off-network Linked

A feature panel on a single Starts at 60 EDM (Daily, Money, Health, Community) linking to on-network content.

Panel includes: 

1) Title, image, engaging on-email copy (up to 120 words) and

2) CTA button with custom text.

Colour of panel: Feature panel background can be coloured to client’s brand on request.

Links: Off-network links can be to client offer or deal. Subject to approval by Starts at 60 leadership.  

Excluded: Any on-network post, landing page or deal creation and non-EDM broadcast charged separately.


EDM Feature Panel - Travel at 60 - On-network Linked

A feature panel on the a single Travel at 60 EDM linking to on-network deal content. 

Panel includes:
1) title, image, engaging on-email copy (up to 120 words) and 

2) CTA button with custom text linking to Travel at 60 deal listed on a deals page (separate). 

Colour of panel: Feature panel background can be coloured to client’s brand on request.

Links: Must be linked to a Travel at 60 deal. 

Excluded:  Deal creation and non-EDM broadcast charged separately.


Partnership Email - Starts at 60

An EDM produced using a standard Starts at 60 collection email template. 

Production package includes: 

1) drafting and publishing of 1 Sponsored Article and 

2) links to up to 6 products displayed in EDM as feature panels. 

Links: First piece of content is an article that clicks on-network. Products click to off-network links. 

Limitations: Only available in select categories. 

Broadcast: Partnership EDM can be sent to the whole Starts at 60 community or selected off-the-shelf audience datasets can be charged as a CPM based on audience size. 

Excluded: Amplification on social for article charged separately.


Partnership Email - Travel at 60

An EDM produced using a standard Travel at 60 collection email template. 

Production package includes: 

1) drafting and publishing of 1 Sponsored Article and 

2) links to up to 6 deals displayed in EDM as feature panels. 

Links: First piece of content is an article that clicks on-network. Products click to Travel at 60 deals pages. 

Limitations: Only available in select categories. 

Broadcast: Partnership EDM can be sent to the whole Travel at 60 community or selected off-the-shelf audience datasets can be charged as a CPM based on audience size. 

Excluded: Amplification on social for article charged separately.


Video Solutions

Vignette Video - Travel at 60 | Production using client-supplied footage

A vignette video produced for use on social media and on-network from client-supplied B-roll or photographs, with text overlay.

Length: Approx 30 seconds in length.

Style: Produced to the Travel at 60 standard vignette style.

B-roll supply: Client to provide detailed video brief.  Maximum of 10 minutes of client B-roll to be provided.

Planning/scripting: Simple content planning/scripting included. Script agreed prior to production.

Approvals/turns: Two turns maximum on script approval and video edits.

Broadcast: Broadcast of video through Travel at 60 Facebook page as a video post for 24 hours for organic reach. Post then amplified boosted off-page as a Travel at 60 advertisement amplification period. Vignette videos do not appear on Starts at 60/travel website, only on social media.

 


Vignette Video - Starts at 60

A vignette video produced for use on social media and on-network from stock footage and/or photographs with text overlay in the Starts at 60 standard style.    

Images/Stock: Includes 5 standard level stock footage clips/images – additional charged at standard rates. 

Length: Approx 30 seconds in length. Simple, engaging content. 

Style: Produced to the Starts at 60 standard vignette styles.

B-roll supply: Client to provide detailed video brief.  Maximum of 10 minutes of client B-roll to be provided.

Planning/scripting: Planning/scripting based on client-supplied information included. Script agreed prior to production. More detailed scoping charged separately. 

Approvals/turns: Two turns maximum on script approval and video edits.

Broadcast: Broadcast of video through Starts at 60 Facebook page as a video post for 24 hours for organic reach. Post then amplified boosted off-page as a Starts at 60 advertisement amplification period. Vignette videos do not appear on Starts at 60/travel website, only on social media.