Introducing Stage 2 of the Reinventing Retirement Program

Reinventing retirement just got even better

Last week, while much of the media sector was on holidays, we formally launched the Starts at 60 Reinventing Retirement Program – Stage 2 to our community.   It kicked off with a massive survey launch led by an Alaskan Cruise competition (Thanks to Azamara Cruises & Royal Caribbean).  

Our new reinventing retirement program underpins the next wave of growth for Starts at 60’s media platform, adding to our already very highly performing news, blogs and expert information with a structured content program for the retirement generation.

Starts at 60 Money enjoys input from Australia’s finest leaders in retirement finances. Our columns, videos and articles guide over-60s through every life stage of retirement, and bring all the latest in current analysis too.

Starts at 60 Health enjoys input from Australia’s finest leaders in retirement health. Our dedicated  articles help over 60s suffering ailments or just wondering how to improve their health and wellbeing.

Starts at 60 Travel delivers the latest in need-to-know travel information and inspiring  articles on destinations and travel options. Separate from our travel selling website this is set up for direct advertisers.

The – Our Starts at 60 Community and Lifestyle section inspires people to live their best lives, weekly with our award winning blogs, meetups and events and partnered deals.


 It brings together five elements: 


New content

  • Highly-integrity retirement related content across finance, travel, health and community, combining experts, bloggers, evergreen stories and real-time news, all built to serve this new generation of over 60s in Finance, Health, Travel and Community. 

New first party data

  • Unique Starts at 60 first party data built by AI driven content affinity structured in our own very unique way for the over-60s. (Ask us about our off-the-shelf data)
  • Powerful first party intender data driven by travel, finance and health intention triggers and life stage tracking,  

New emailers

  • Weekly emailers for each of our four pillars of reinventing retirement, which bring together experts, bloggers, Q&As, news and events.  And prominent email advertising and content marketing positions dedicated to sponsors too.  

New website + navigation structure

  • Beautiful website sections dedicated to each area that are easy to navigate. 
  • Careful structuring of content around life stages and needs of the Baby Boomer generation with our new taxonomy. 

New partnership programs for advertisers + sponsors

  • New integrated packages that weave awareness, consideration, conversion, (including lead generation) and nurture options too. (Ask us for a product guide)
  • Sponsored content options that are fully integrated across website, emailers, Facebook, Youtube and Twitter. 
  • Highly targetable, highly viewable dynamic advertising positions setup to prioritise sponsors first. 
  • Lead generation functionality for partnerships. 

Most importantly, we believe that we, alongside our advertisers and partners will all be able to help this generation reinvent themselves. So we invite you to take a role in the “reinventing retirement” as a partner.

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